In today's world, most information is a click away. And if it's not, how long would your customers spend searching before they give up? What products and images do you want shoppers or clients to associate with your business?
All pertinent information about your business should be neatly organized, easily accessible, and located in one online place for your customers. What better way to do this than with a website? Here are a few reasons why your small business needs a website:
1) So your customers can find you easily.
Have you ever been curious about a business, but can't find any reputable information about it? The only details that appear are the Google listings that seems outdated? Or maybe Googling the business gave you the link to the Facebook page, but you're asked to log in to see details. How much wasted time and frustration are you as a customer willing to handle? Will your own customers be just as frustrated?
According to content marketing website, Brafton, "Four out of five smartphone users conduct mobile searches to find nearby businesses offering the products, services, and experiences they want... What's even more valuable for businesses is that 18% of local searches lead to purchases within a day...This means that for every 5 times your web content shows up in a local search result, one person will likely make a purchase."
Just image the business brought in by local shoppers easily finding your website on a search engine such as Google! And the best part, a website lets you control the accuracy of your business information.
2) So shoppers can locate your accurate information.
Keeping a well maintained website is key in providing the best knowledge of your business for potential customers.
Just recently I tried Googling a locally owned restaurant for their hours. The only websites that came up were review sites such as Yelp. The restaurant didn't have its own website, so I went by the hours listed on one review site. However, when arriving at the restaurant I realized the hours on the review website were not accurate. The restaurant had closed an hour before our arrival.
What's the best way for customers to find details like your correct hours, phone number, and address? Use a web platform to tell them yourself.
3) So customers know what to expect.
An organization I have the pleasure of working with is Widowed Persons Service (WPS). Maybe you're now thinking, What is WPS? What do they do? What do they offer? How was the organization started? Take a look at their website, and you'll find out. And if you still have questions, use the Contact page to reach out to WPS.
One exceptional way to show customers what to expect is to literally SHOW them what to expect. Pictures. Pictures of your product, pictures of your storefront and displays (if applicable).
Coding and web content website, storEDGE, says, "Images help tell the story of your services and create a sense of trust between your business and your client.,,Crisp and clear images can help show users just how clean, secure, and well-maintained your facility is, which all work toward the end goal of converting a potential lead into a paying customer."
So now you've heard for yourself the reasons your small business needs a website. Don't let the thought of website design, setup, and maintenance scare you away from the benefits a website provides. I'm here to help you, so please... get in touch!